While looking for new consumers, it seems that Jura has forgotten that what makes a whisky special is the richness of its nuances. And though I feel bad about it, Jura Journey is not that whisky.
Isle of jura journey full#
Reinventing a brand should be a strong bet on a full product, a whisky that everyone at the isle of Jura should be proud of. The finish is really short and a bit dry. It is really fresh, with an almost imperceptible smoky touch. The spirit herbaceous notes predominate, followed by sweet fruity notes. Jura Journey is soft and creamy, though quite young and simple. On the palate, it is quite similar to the nose. There is a sweet side full of vanilla and shortbread, with small flashes of peat smoke. Some soft notes of white grape and pear with a slight citrus touch. In the glass, Jura Journey is pale yellow. It has been bottled at 40% abv, without chill-filtration and no added color. For Jura Journey, the whisky has been aged in American white oak ex-bourbon barrels. Jura Journey is the starting point of the new rage, a NAS scotch produced, as all the range, with a combination of peated and unpeated spirit that will give a slightly peated style. This is why they’ve launched a new basic range, meant to turn the brand into one of the single malt scotch references. Recently, and after a strong investment from Whyte & Mackay, they’ve decided to twist a bit their brand. This small Scottish island is (in)famous for having just one road, one pub, one distillery, and a population of only 200. That is why they couldn’t choose a better name for the entry whisky of their new Signature Series range: Jura Journey. The distillery at the Isle of Jura has taken a new path.
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